Restaurant owner is always searching for new and fresh restaurant promotion ideas that will attract new customers.
There is no justification for a reduced number of customers and lack of initiative in the segment of marketing.
Happy Hour In Your Restaurant
This promotion is intended to boost business during slow hours in a day. Happy hour is usually in a late afternoon Monday through Thursday, and often taking place at some period between 14.00 and 18.00. Make a happy hour menu with half-price wine lists, cheap cocktails, and side dishes and you guests would happily pay and eat much more.
Use Sports Season For Restaurant Promotion Ideas
Use various sporting seasons as a good way to get customers into your restaurant. Make a menu with a special offer or with discounts during the sport season. Also, you can give sports names to some of your dishes or drinks from the menu list, even funny once. Motivate people to eat in your restaurant instead of staying at home.
Tips: Provide a large screen to your guests to enjoy in watching sports matches. Buy team t-shirts for your staff and combine them in a new wait staff dress code.
Wine Tasting In Your Restaurant
You will need some time to plan and organize wine tasting, but a successful event can give much for your restaurant. You can organize wine tasting night any time during the year. Be sure that you choose lighter wines in the summer and heavier varieties of wine in a winter time.
Tip: Contact the wine producers or their distributors and co-organize this event. This can also improve your commercial relationships in the future.
Theme Dinner Party In Your Restaurant
Theme dinner or even lunch party can help you to invent new restaurant promotion ideas. Choose a theme for your guests such as for example Brazilian / Mexican / Spanish, etc dinner party. Make a full experience for your guests, for example using colors of flag for decoration.
For music, choose Brazilian / Mexican / Spanish, etc songs which will in one moment change the atmosphere in your restaurant. And of course, make a menu with special offers of food and wine.
Visit companies in your neighborhood
Many owners forget about the companies that surrounding their restaurant and are very important potential customers, especially during lunch hour.
Personal contact with potential customers is very important. Introduce your restaurant to managers and directors and make a stimulating offer for them when they visit your restaurant or order food for delivery.
20% Off Is Enough To Attract Customers
In order to stimulate your potential customers, you must provide a discount of 20%. This percentage is enough to attract the targeted group of customers and make you a profit.
Make The „Food Event“
If you want to attract young people in your restaurant you need to give them more than great food.
The new generation wants a „Food event“ with not just nice food and good service. They need more. If you want to get them in your restaurant you need to give them what they want.
For example furniture in your restaurant should be stylish and fancy. You should make lounge-like ambiance and provide plenty of interesting things for Millennials to capture it on their mobile phones and share it with their friends.
Build Your Customers Database
Try to get emails of your potential customers for sending them news and special offers.
Don’t forget to put in newsletter some tasty pictures and water mouth descriptions of offered food and drinks.
When you build customers database you get the best tool for direct marketing strategies for your restaurant promotion.
There are always new ways to attract new customers and increase your profit.
The trick is to keep coming up with ideas and improvements and put them into practice.